Edd Morgan

« Back

Although recruited through the select Microsoft internship program, Edd was the only in-house developer tasked with maintaining and enhancing a social community for healthcare professionals in the UK. Replacing an external design agency, he was also the go-to creative resource for not only the Microsoft Healthcare team, but for many projects throughout the division servicing the public sector.

As well filling the role of a designer, Edd also worked with .NET developers to maintain and enhance web applications and desktop software, using WPF and ASP.NET.

Edd was a member of the team that launched HealthVault in the UK, and helped promote IronRuby — Microsoft's implementation of the Ruby programming language — at conferences and on community websites.

Specimens

• Homepage Redesign
• Marketing Materials
• Office '10
• Community Promotions

The homepage was transformed from a confusing mess to a welcoming introduction to the community.

Printed materials were also produced, adhering to Microsoft branding guidelines, to be distributed as posters and leaflets to health organisations and the NHS.

There was a big marketing push centred around the release of Microsoft Office 2010.

The way the community was marketed to constantly changed, with new promotions and competitions for the users every few months.